COACHING
With Sula Bruce
Professional & personal coaching
for individuals & teams
My name is Sula Bruce
ICF Professional Certified Coach (PCC)
I am a passionate, engaged and loving coach. A witness who guides and cares, coaches and holds space with skill, experience, trust and integrity.
Coaching is a dynamic process that empowers individuals and teams to maximise their potential and enjoy life to the full. Coaching enables a person to externalise internal thought processes so they can be noticed and challenged or reframed into a way that may work better.
I see coaching as a thinking partnership inviting you to spread out the threads of thoughts and beliefs to identify and untie any knots, straighten out any kinks, remove any superfluous threads, and re-package them to move forward with confidence in our personally chosen course of action.
I hold the coaching process and guide my clients to lead their journey in their way.
I am looking for dedicated, passionate engaged clients to work with, and offer 45 minute discovery sessions over Zoom to demonstrate my coaching style, answer any questions and explore whether we want to continue to work together.
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Since starting coaching in 2016, I have loved working with clients and witnessing the magic take place.
I became accredited as a Professional Certified Coach (PCC) with ICF in 2025 having trained with the brilliant Relational Dynamics 1st (RD1st) and the intuitive ICF Accredited Evolution Coaching Academy. I wholeheartedly recommend both.
I subscribe to the International Coaching Federation (ICF) Code of Ethics and Competencies, which is a commitment to uphold ethical obligations to clients, sponsors, colleagues, and the public, and to adhere to the standards of ethical and professional conduct outlined by the ICF
What do some clients say about working with me?
“I’ve had the privilege of working with Sula for over four years, and her impact on my professional journey has been nothing short of transformative. From our very first session, it was clear that she’s a fantastic listener who asks insightful questions that lead to game-changing, powerful insights.
What sets her apart is her unique blend of empathy, rigor, and wisdom. She has an exceptional ability to balance care and compassion with the necessary challenge that pushes clients to reach their full potential. Her strategic frameworks are particularly effective, helping to structure complex problems and chart a clear path forward...
Sonia Miranda Tekle Talent strategy innovator
Set up
to lift off
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A one off session to check in and address a one off challenge, or to identify where you are, where you want to go and set your self up to move forward and take action.
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Book at anytime.
Stop, look, correct, take action
A series of six coaching sessions over 3-6 months enabling you to set your course, identify your obstacles, chart a plan and navigate to success.
We will agree together the frequency that suits you best.
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Schedule sessions weekly, fortnightly or monthly.
Shift and change with confidence
A series of 9-12 coaching sessions over 6-12 months. Identify your goals and clarify why they matter to you.
What steps will you take? We will monitor your progress and together build strategy and practice that works for you.
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Schedule sessions weekly, fortnightly or monthly.
Maintain & move forward
Ad hoc maintenance coaching sessions to keep your momentum, check in and continue to grow exponentially.
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Sessions can be booked as and when suits you.
Coaching Packages
What is the right coaching configuration for you? Will you be most supported and inspired by a series of sessions with a definite end, or do you truly benefit from flexibility?
Schedule sessions far enough apart to try new approaches, and frequently enough to build momentum.
What is going to motivate you most?
Peer coaching circles
Navigating Change in the Aid & Development Sector – Together
Out beyond ideas of wrongdoing and rightdoing,
There is a field. [We’ll] meet you there.
Rumi
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Together with Rachel Houghton, I’m running a Gathering Space – a free, monthly, virtual space for aid and development professionals to navigate transition.
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This space is open to anyone in the aid and development sector, wherever you are. We aim to be inclusive, with virtual sessions for different time zones. This isn’t about providing answers. It’s about being witnessed, processing together, and finding pause for thought in the noise.
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"Whatever you can do, or dream you can, begin it. Boldness has genius, power and magic in it."
Johann Wolfgang von Goethe
Ethics and framework
I participate in regular supervision, and subscribe to the ICF code of ethics and the 8 ICF Core Competencies of Coaching, summarised below.
You will experience the impact of a strong coaching foundation within my sessions.
A. Foundation
1. Demonstrates Ethical Practice
Understands and consistently applies coaching ethics and standards of coaching.
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2. Embodies a Coaching Mindset
Develops and maintains a mindset that is open, curious, flexible and client-centered.
B. Co-Creating the Relationship
3. Establishes and Maintains Agreements
Partners with the client and relevant stakeholders to create clear agreements about the coaching relationship, process, plans and goals. Establishes agreements for the overall coaching engagement as well as those for each coaching session.
4. Cultivates Trust and Safety
Partners with the client to create a safe, supportive environment that allows the client to share freely. Maintains a relationship of mutual respect and trust.
5. Maintains Presence
Is fully conscious and present with the client, employing a style that is open, flexible, grounded and confident.
C. Communicating Effectively
6. Listens Actively
Focuses on what the client is and is not saying to fully understand what is being communicated in the context of the client systems and to support client self-expression.
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7. Evokes Awareness
Facilitates client insight and learning by using tools and techniques such as powerful questioning, silence, metaphor or analogy. D. Cultivating Learning and Growth ​
D. Cultivating Learning and Growth
8. Facilitates Client Growth Partners with the client to transform learning and insight into action. Promotes client autonomy in the coaching process.
